Racism And Sexism The Mountain Dew - 1004 Words

Racism and sexism are overwhelmingly prevalent in media, but somehow the underlying depth of the theses issues remains under addressed. It is important to become educated on these issues of racism and sexism especially violence against women, and how they systematically affect specific subsets of people. The Mountain Dew commercial is one of three, the very last commercial. It opens with a line-up of men and a goat. The woman is asked by the police officer to point to the assailant. The purpose of the paper is to analyze the Mountain Dew ad â€Å"Nasty Goat† from a cultural studies perspective by critiquing the criminalization of African American men as well as violence against women are portrayed as humorous. Douglas Kellner separated his cultural studies perspective into three parts: political economy of culture, textual analysis and audience analysis. Mountain Dew uses a cheap joke to convey humor and also pay for a popular entertainer. Domination over subordination is conveyed in this ad through gender and race. Audiences didn’t relate enough and affected people in a negative way since the television ad got banned, but didn’t harm the company itself. Cultural studies perspective articulates how the commercial touched on stereotypes of marginalized groups and how self-aware society is on them due to the outrage. Pepsi’s Mountain Dew uses conventions that are overused and negatively reflect on people of color and women. They used a well-known artist, Tyler the Creator. He

International Factors and Multinational Corporations

Regional Trade Agreements and Global trade liberalization are common terms that are used to analyze different market structures in the market. According to international economics, RTAs (Regional Trading Agreements) are the agreements in which members give each another privileged treatment with respect to the extent by which the trade barriers have been established. On the other side, Global Trade liberalization is a general term referring to the depletion of trade boundaries globally to ensure free trade among all state. Ideally, Free trade agreements are sometimes more formal than the Global Trade liberalization policies. It is deemed that Regional Trade Agreements are yielded from the Global Trade liberalization. That is; it is an†¦show more content†¦doi: 10.1787/5kmdbgfrgnbv-entrieved from http://www.oecd.org/trade/benefitlib/45489713.pdf This reference journal article discusses in details the essentiality of the presence of the Regional trade agreements (RTAs). The Reg ional Trade Agreements avail prospects for controlling the trade barriers that are technical (TBTs). The agreements utilize the common principles as well as provisions that are stipulated within the World Trade organizations agreement documents. In this journal, there are eight agreements that are integration-featured which are under assessment. Free trade is considered as a crucial to the development of economic autonomy. Ideally, the role of trade liberalization in the global market is not only effective in the reduction of transactional costs, but it also important in the increment of employment level, improved living standards, development and social well being of the citizens in the member states. Ideally, there are steps that are deemed essential for the success of the initiatives related to the disorientation of the trade barriers within trade regions. It is essential to point out that the process of amending the technical trade barriers requires a set of rules and measure th at are aligned within the regional trade agreements. Shakur, S. (2012, January 1). Impact of Global Trade Liberalization on Regional Trade Balances | Shakur | International Journal of Economics and Finance. Retrieved March 14, 2014,Show MoreRelatedThe General Impact of Management in International Business1075 Words   |  5 PagesNowadays the international trade has a considerable extension; the exchange of goods, services, and natural resources is making in all over the world. Transportation and communication become quicker with the precious aid of the new technology. Often, several companies move from their native country to another one. The world is seen now as a global market where a diversity of societies is appealed to deal together. So, the management must from now on be considered in larger sense as several countriesRead MoreThe International Telephone And Telegraph Company1336 Words   |  6 PagesIntroduction Big companies such as Multinational Enterprises (MNEs) is characteristic of the capitalist economic system which have a role as non-state actors. However, it is shown to have an important role and can determine the direction of the economy of a country that these companies invested. Multinational enterprises have developed since the early 19th century. In the 20th century, with the growth of information technology and transport, causing the expansion of international trade is increasing. AttributedRead MoreSubjects of International Law1108 Words   |  5 Pagessystem. International law is a legislation system that is a set of thousands of documents from various sources. The research about the subjects is necessary since it helps to find out the source of law, which relation pertains the adjustment of law. 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In addition to that, I amRead MoreInternational Monetary Policy : Effects On Cross Regional Mergers And Acquisitions1511 Words   |  7 PagesInternational Monetary Policy: Effects on Cross-Regional Mergers and Acquisitions in 2015 The Murdell-Flemming Trilemma or â€Å"Unholy Trinity† states that a government can only generate policy that satisfies two of three general desires; these desires are exchange rate stability, capital mobility, and domestic monetary autonomy (Cohen, 2010). Concerning the China, the general international monetary choices should be capital mobility and domestic monetary autonomy. In an era where multinational corporationsRead MoreEffectively Managing Employee Compensation and Benefit Packages1289 Words   |  6 Pages There are many significant challenges that face multinational organizations in today’s business world. One such challenge, for global organizations and the human resource department, is effectively managing employee compensation and benefits packages. 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These relationships that have been built can be fragile and complex ending up in turmoil. International organizations have been created to help create standards for states to abide by in the economic global market. These standards that are created are a foundation and if states don’t adhere to them they can turn to the organizations as a mediator and as a policy enforcer. Examples of international organizations are: Bretton Wood, World Bank, and WTO. Class Room Material: Throughout thisRead MoreMultinational Corporations And The Political Stability Essay1432 Words   |  6 PagesMultinational Corporations in Switzerland Located in Central Europe, Switzerland is known for its natural beauty, chocolate, banks, neutral stance on global politics and hosts the worlds most innovative hub. Switzerland has a track record for attracting global organizations and a variety of industries. Switzerland offers beneficial opportunities for their citizens and the global organizations with no discrimination. This is a very unique model that Switzerland upholds within the fabric of its countryRead MoreThe Law For Global Business1014 Words   |  5 Pages, 2014 â€Æ' I. Question: Do multi-national corporations (MNE s) have a social and ethical responsibility beyond the legal requirements of trying to maximize stockholder value (making profits), adhering to contracts, and obeying the laws of the different countries where they operate? The rapid development of economy promotes the development of multinational companies, which have become a general form rather than a special form of a company. Multinational companies carry a lot of money, production

Commodity School Free Essays

Marketing Theory Commodity School 01. 11. 2012 [Sirket ad? n? yaz? n] Bahcesehir University, MA Marketing What is commodity school and what are strengths and weaknesses of that thought? Marketing theory has been discussed over years. We will write a custom essay sample on Commodity School or any similar topic only for you Order Now Many theorists had tried to explain marketing thought since it was a separate field apart from economics. In order to indicate progress of the theory; Sheth, Gardner and Garret in the book of Marketing Theory Evolution and Evaluation compiled all schools of marketing. They also argue how successful each thought is while developing, implementing and distributing of those schools. On that paper, it will be tried to analyze what commodity school is and what its strengths and weaknesses are according to Sheth, Gardner and Garret. Schools of thoughts are formed by two dimensions of a matrix. One perspective is interactive-noninteractive while the other is economic-noneconomic. In first dimension, for the noninteractive schools selling is the essential concept whereas relationship is main source for interactive schools. In second dimension, for economic classification, the focus is economic variables such as production and distribution efficiency, prices of inputs and outputs, and consumer income levels. At the other dimension, participants of marketing activities cannot be explained by sole economic influence. It can be clarified by social and psychological factors that may affect the behaviour of marketing actors. With two dimensions of that matrix, commodity school is one concept of noninteractive and economic approach. The commodity school concentrated on the physical characteristics of products and the related consumer buying habits for different categories of products. The most influential proponent of that school (Melvin Copeland) defined commodities as convenience goods, shopping goods and speciality goods based on durability. Copeland stated that convenience goods were those customarily purchased at easily accessible stores, when he recognized the want, the demand became clearly defined in his mind. Copeland defined shopping goods as the ones the consumer desires to compare price, quality, style etc at the time of purchase. Final part of his classification is the ones that have some particular attraction for the consumer, other than price, which induces him to put forth special effort to visit the store. For speciality goods, brands are essential. Copeland’s theory can be seen most inspiring theory for commodity school of thought. Theorists after Copeland’s had tried to develop the definition of categories. One of them was Leo Aspinwall who launched a classification system using five characteristics to differentiate three types of goods. Aspinwall named his three categories the red goods, the orange goods and the yellow goods based on replacement rate, gross margin, adjustment, time of consumption and searching time. Richard Holton asserted that Copeland’s definition of the categories of convenience goods, shopping goods and speciality goods needed to be revised. He emphasized that convenience goods and shopping goods can be defined accurately only from standpoint of the individual consumer. According to Holton, for the individual consumer, convenience goods are those goods for which the probable gain from making price and quality comparison among alternative sellers is thought to be small relative to the consumer’s appraisal of the searching costs in terms of time, money and effort. Shopping goods then, are for the individual consumer, those goods for which the probable gain from making prices and quality comparisons among alternative sellers is thought to be large relative to the consumer’s appraisal of the searching costs in terms of time, money and effort. However David Luck criticized Holton’s theory in terms of dynamics of consumer behaviour. He claimed that Holton excluded the speciality type of good from marketing theory. The next theorist Bucklin tried to explain the distinction between shopping goods and non shopping goods as a first point of differentiation. He classified that shopping goods are the goods whose suitability is determined through search before the consumer commits himself to each purchase. He subdivided non shopping goods as convenience goods and speciality goods based on their accessibility to substitutes. Until Kaish emphasis, commodity school could not highlight psychological side of consumers. Kaish was the prior emphasis on the consumer’s shopping effort. He assured that consumers had different pre purchase anxiety level for convenience goods, shopping goods and speciality goods. To him, as goods complexity increases pre purchase anxiety level also rises as well. After all those contributions, Ramond and Assael asserted that firstly, product as a relation between physical ingredients and psychological responses; secondly, the product in terms of consumer actions and channel response must be defined. In addition, Enis and Roering asserted that a classification scheme that incorporates both the buyer’s and the seller’s perspective holds the greatest promise for illuminating the exchange process. Finally, Murphy and Enis developed four commodity categories as convenience, preference, shopping and speciality products based on effort and risk dimension Enis-Roerig Commodity Classification System Buyer Expected Effort / Marketing Mix Differentiation HIGH Buyer Perceived Risk/ Product Differentiation LOWshoppingspecialityHIGHconveniencepreferenceLOW The commodity school has revolted during the process that is summarized above. Many explanations and opinions are developed by the theorists. However, there is still unanimity for that school. Commodity categories are still tried to be defined clearly. It is still a dilemma if definitions should be physical properties of the good or on the behaviour of the consumers. If latter one is preferable, should the focus be on the consumer’s mental effort or on his physical effort. In addition, the specification of hypotheses becomes contingent upon the diversity and individual differences among consumers. Beyond the potential variability among consumers, there is also the question of the possible change in any one consumer’s behaviour over time. Another point that cannot be clarified is how shopping effort is measured and, limited and considerable levels of the shopping are distinguished in terms of operational efficiency. The points that cannot be clarified during evolution process for commodity school are listed. Although there are dilemmas about structure, specification and testability, the commodity school enjoys some easiness of theory implementation. Firstly, a researcher interested in commodity school could develop empirical simulations for the goods categories. Thanks to this simulation, he can modify marketing mix for a test product to determine whether market performance for the product could be enhanced. Secondly; commodity school is valid for consumer goods, industrial goods, services and social goods. In addition, it is adaptable in global environment thanks to consumer classification based on diverse culture, psychology etc. Also, the commodity school cooperates with new technology. At last but not least, specific forms of distribution and promotion should accompany various types of goods. To sum up, commodity school is the one that many theorists have tried to structure and strengthen it. Physical characteristic and consumer’s psychological tendencies have been main factors that theorists have considered. Although it has dilemmas about structure, specification and testability, it can succeed to develop empirical supports, to enrich product categorization and to simplify in communicating and implementing the theory. With the contribution of each theorist, it can be seen as one of the most robust school of marketing. How to cite Commodity School, Essay examples

How to Write a Controversial Essay Example For Students

How to Write a Controversial Essay Outline1 What is a controversial essay?2 How to write a successful, controversial essay?2.1 Choosing a topic and creating the thesis statement2.2 Creating an outline2.3 Generating ideas3 The outline of the controversial essay.3.1 Introduction3.2 Body3.3 Conclusion What is a controversial essay? Recently a work of thought in the genre of the essay has become very popular in educational practice. Really, the most popular assignment for college students is writing an essay. For ambitious students creating an essay is a chance to demonstrate their academic abilities and originality of thinking. Because writing makes their thinking visible. Some students like the process of writing, because there is an opportunity to realize their skills and bring worthy arguments. But for some of them writing the essay becomes a real issue. According to the purposes, there are various types of the essay, that are widespread in the world of academic writing.  For example, narrative, descriptive, expository, persuasive, critical controversial essay etc. If we are talking about art to persuade, so the important place here occupies a controversial essay. A controversial essay is a kind of writing work on the contradictory topic. Therefore, the author very often faces with the difficulties. There are different ways to organize this kind of essay. But the most prosperous one is presenting both sides of a contentious issue. In other words, the topic and thesis must be debatable. The purpose of the controversial essay is to convince the readers or the audience to agree with the author`s opinion, using research-based evidence. Thus this essay should be argumentative, persuasive and logical. The core point here is argumentation, as the act or process of forming reasons, drawing conclusions, and applying them to a case in discussion. In this kind of essay, we not only give information but also present an argument with the supporting ideas and opposing ideas of the disputable question. Argumentation helps to clarify, explain and illustrate the author`s opinion. So, the controversial essay is aimed at presenting counterarguments to the thesis of the statement and disproving them respectfully and critically. How to write a successful, controversial essay? In order to write a good controversial essay some stages should be followed: Choosing a topic and creating the thesis statement First of all, we need to choose and decide on a controversial topic. It means that the topic should be interesting and debatable, it should be something that can be considered from both sides. Then we need to brainstorm these both sides of the issue and write an argumentative thesis statement. The thesis statement should determine the scale of the argument and make the opinion that is open to discussing. The thesis statement must reflect clearly the purpose of the essay assignment. Creating an outline Before we start writing an actual essay, it is necessary to create an outline that will make the process easier and clearer.   An outline is an integral part of any essay writing process. This will help to follow correct argumentative essay structure and can be useful for ensuring that your work is on target and makes sense. Generating ideas After formulating the argumentative thesis statement, we need to think about a variety of supporting ideas, counter-arguments and ways to disprove these opposing views. One important concern in writing the controversial essay is to maintain your argument. To do this, you need to base your argument on strong evidence. In supporting the argument, in the role of evidence can be facts, examples, statistics, etc. Writing this type of essay, we should distinctively set a position and assert it using evidence obtained through extensive research. The task, therefore, is to convince the reader that our position is valid through the analysis of evidence from a number of sources. .uc9007af3df01005e8847f0211a0049c5 , .uc9007af3df01005e8847f0211a0049c5 .postImageUrl , .uc9007af3df01005e8847f0211a0049c5 .centered-text-area { min-height: 80px; position: relative; } .uc9007af3df01005e8847f0211a0049c5 , .uc9007af3df01005e8847f0211a0049c5:hover , .uc9007af3df01005e8847f0211a0049c5:visited , .uc9007af3df01005e8847f0211a0049c5:active { border:0!important; } .uc9007af3df01005e8847f0211a0049c5 .clearfix:after { content: ""; display: table; clear: both; } .uc9007af3df01005e8847f0211a0049c5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc9007af3df01005e8847f0211a0049c5:active , .uc9007af3df01005e8847f0211a0049c5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc9007af3df01005e8847f0211a0049c5 .centered-text-area { width: 100%; position: relative ; } .uc9007af3df01005e8847f0211a0049c5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc9007af3df01005e8847f0211a0049c5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc9007af3df01005e8847f0211a0049c5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc9007af3df01005e8847f0211a0049c5:hover .ctaButton { background-color: #34495E!important; } .uc9007af3df01005e8847f0211a0049c5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc9007af3df01005e8847f0211a0049c5 .uc9007af3df01005e8847f0211a0049c5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc9007af3df01005e8847f0211a0049c5:after { content: ""; display: block; clear: both; } READ: Brave New World Novel EssayThe outline of the controversial essay. A controversial essay like any other kind of essay generally follows the structure. It includes introduction, body, conclusion. Introduction This part of the essay gives us some background information according to the topic and denotes that this topic is disputable. The introduction should end with a thesis statement that provides the reasons for your position on an issue. The thesis statement is usually one sentence that shows the opinion of the author on the question. For instance, pop culture and advertising develop hand-in-hand nowadays: does pop culture impacts the advertising or vice versa? Body The main part of the essay provides the relevant evidence and the analysis of the thesis.   When the reason from the thesis is being discussed, it is important, to begin with, a topic sentence that reminds the reader of the author`s idea and presents the reason that will be argued in that paragraph. All evidence you give in this part should support your opinion. Depending on how long your argument is, you will need to dedicate one to two paragraphs to each evidence. Conclusion The conclusion plays an essential role in persuading the reader. It should lead the essay to a logical end. This part of the essay clarifies the significance of the topic in a broader context. It should not contain any new information. Some arguments can suggest solutions or make a prediction on the further development of the topic.